From the front row at various fashion weeks around the globe to the inspiration for Mulberry’s latest must have bag, songstress Lana Del Rey is quickly taking over the fashion world. After recently signing with Next Model Management her latest acquisition is an international campaign with H&M. The self dubbed “Self-styled gangsta Nancy Sinatra“ will lend her signature pout to the Fall 2012 ads that will debut this coming week. Photographer duo Inez van Lamsweerde and Vinoodh Matadin’s images and film have been described by H&M creative director Donald Schneider as “very L.A. noir”. Chloe Bowers, the Public Relations Manager at H&M stated,
“we were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice. The them of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn’s silhouette with a focus on knitwear and tweed. The colors include powder tones and accessories in wine red.”
In the meantime while we wait for the campaign in its entirety have a listen to the Fred Falke remix of her latest hit ‘National Anthem’
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