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Fashion Against Aids is a campaign from H&M aimed to raise awareness of HIV/AIDS amongst todays youth. Since the launch of the campaign, H&M has raised over $6.5 million that has been divided between four different organizations that aid in the prevention of HIV/AIDS by educating and informing. 

To get involved and help H&M in their fight you can do either of the following:

You can purchase pieces from H&M’s Fashion Against AIDS summer 2012 collection with 25% of purchases going towards these organizations. The collection is a fun mix of tribal prints found on crop tops, bikini’s, body con dresses and more. 

and/or

You can try something that may just be even more fun than shopping. Simply pull out your phone, grab someone and take a picture of yourself kissing them. This can be on the cheek, a various body part or smack dab on the lips. Head on over to FashionAgainstAids.com and upload your photo. H&M will donate $1 to the campaign for every photo so get your mack on.

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  • Holt Renfrew
  • Spring 2012 Campaign
  • Model: Ruby Aldridge and Matt Loewen
  • Photographer: Francisco Garcia
  • Stylist: George Antonopoulos

The high end Canadian retailer pulls out all of the trendy stops for its spring 2012 style guide campaign. With a very hunky man by her side, Ruby dons a wardrobe featuring garments from the likes of J Brand, Rag & Bone and Alexander Wang.