2 posts tagged guess
Thursday night Canada’s own Flare Magazine teamed up with GUESS to throw an exclusive party in celebration of the brands 30th anniversary. The event itself was held at the Queen Street West GUESS store in downtown Toronto where the Lotus Leaf Communications team made sure that everyone was in attendance from bloggers like myself to pro shopaholics and local celebrity faces. My friend Amelia and myself had a great time as the event was fun, lively and had an amazing turnout. Guests sipped on champagne, wine and cocktails that kept flowing as hors d’œuvre’s made their rounds. Music was courtesy of New York based DJ Brendan Fallis and guests were treated to a presentation of the clothes on adorable dolled up models oozing retro charm. Makeup, accessories, earphones and gift cards were given away while purchases were accompanied by gifts including OPI, Smashbox and GUESS products. In addition, 10% of proceeds went towards Canada’s Save the Children foundation. When the evening came to a close the party did not stop there but rather move a few doors down to Cube nightclub for the after party.
As previously mention this year marks the 30th anniversary for GUESS and they have in turn released the limited edition capsule collection featuring their most iconic and memorable looks from the past 30 years. The campaign for the collection features the legendary Claudia Schiffer who originally modelled for the brand back in 1989 (the year I was BORN) at 19 years old and now in the same iconic poses 23 years later at 41 and is seemingly ageless. The images were photographed by Ellen Von Unwerth who has also been the photographer on all six campaigns featuring Schiffer. Claudia and Ellen are clearly the perfect choice for this anniversary GUESS campaign in the eyes of GUESS CEO Paul Marciano as he previously stated to WWD, “[Schiffer] was a turning point of GUESS, she was a turning point of Ellen’s career, GUESS was a turning point of a life for Claudia.” The 15-piece collection was inspired by Schiffer and the other former GUESS girls which includes the most adorable daisy capri pants as modelled by Schiffer, jeans with a cut off waist band as seen on Adriana Lima and wide-neck T-shirts featuring images of Line Gost and Anna Nicole Smith.
The collection is available at GUESS stores, Macy’s and at guess1981.com
(Photos courtesy of Lotus Leaf Communications)
Guess Fall/Winter 2010